MWC 2016: Samsung Galaxy S7 and S7 edge unveiled H. J blog

MWC 2016: Samsung Galaxy S7 and S7 edge unveiled
H. J blog


DJ Koh, President of Mobile Communications Business, Samsung Electronics. (Image Source: img.global.news.samsung.com).

At Mobile World Congress 2016 (MWC), which is currently being held in Barcelona at the Fira Gran Via and Fira Montjuïc, Samsung Electronics revealed its latest smartphone devices… the Samsung Galaxy S7 and Galaxy S7 edge.

The latest devices from the mobile manufacturing giant will be available from mid-March 2016 and will feature an advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.

During the course of the launch event, DJ Koh, President of Mobile Communications Business, Samsung Electronics took to the stage and stated that: “We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience. We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”

Advanced Camera: High Quality Images No Matter the Time of Day or Location
According to Samsung, the Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, which is expected to deliver brighter and sharper images, even in low light. At the launch event Samsung revealed that, thanks to Dual Pixel technology, the camera featured on its new devices now have a faster shutter speed as well as a more accurate autofocus – even in low-light conditions. To add to the features, Motion Panorama – a new camera mode – brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.

Refined Design and Function
When it comes to build quality and design, Samsung revealed that the 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.

Without compromising design, Samsung further revealed that the Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

Enhanced Performance: From Charging to Gaming
According to Samsung, the Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with a dual SIM card.

Samsung also revealed that it made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

Galaxy Experience
According to Samsung it continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.

Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.

At the end of the unveil Samsung revealed that Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before.

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