Tech gist

Infinix Mobility targets talented
Nigerians with #TheHottestOne
social media contest

Infinix Mobility today officially launched an online
contest tagged #TheHottestOne aimed at
identifying and rewarding talented young Nigerians.
This follows the success of previous similar online
contests organized by the company, notably
#TheNextHero and #Zero2Hero campaigns, both
of which actively engaged the Nigerian youth
demographic to suggest desired phone features
and share their inspiring stories respectively.
During #TheHottestOne campaign , Nigerians can
show their talent as Infinix embarks on the search
for The Hottest One. Nigerians who have one talent
or the other can participate in the contest by
uploading short videos or pictures of themselves
displaying their talent using the official hashtag
#TheHottestOne on Facebook, Instagram and
Twitter.
Marotta Camille, Infinix Mobility PR and Online
Manager said:
“At Infinix, we are always excited to interact with
our fans and end users via social media and/or
on-the-ground activation. We believe that being
close to our users is what brings the real value
and makes Infinix unique in this market.”
The campaign runs from 29 July to 17 August
2015 and will be in five categories as the challenge
will crown the Hottest Singer, Hottest Face, Hottest
Dancer, Hottest Dresser, and Hottest Rapper. To
win, a contestant is required to have the highest
number of likes on Facebook and Instagram; this is
in addition to the entry having the highest number
of retweets on Twitter.
In addition to the potential of winning the contest,
participants can be among the 500 people that
would be selected to attend the special awards
presentation event holding in Lagos on 18 August
at the Landmark Center where they could also win
surprise prizes, freebies, and a chance to win the
latest device from Infinix Mobility. They can also
connect with the leading tech companies,
stakeholders, celebrities including musicians and
entertainers, among others.
Bruno Li, Infinix Mobility Country Manager said:
“We didn’t just stumble on the idea of using social
media to reach our major targets who are the
youths and young professionals. These special
breed of people play mostly in the social media
space so we set out to deliberately reach them via
the social media platforms.”
For any further enquiries, please contact:
Marotta Camille
marotta.camille@infinixmobility.com