COVID-19 Business
Survival Guide
Are you a small business struggling for survival? The
coronavirus (COVID-19) pandemic is putting all businesses to the test. This is
unchartered territory that no business prepares for, but we can get through
these turbulent times together. Take control of your business's survival by
following our guide.
1- Adopt Sensitive And Resourceful Brand
Messaging
Engage with your followers and customers, make relevant
recommendations for at-home activities during this period of social distancing,
and think of unique ways to make your service available to people in their
homes.
2- Join The Solution On Social Media
Share tips on social media for how to stop the spread of the
virus and how your audience can best protect themselves and their loved ones.
Don't forget to mix them up with uplifting content like inspirational quotes
and imagery.
3- Partner With Influencers Who Endorse Your
Message And Brand
People want to see small and local businesses survive the
coronavirus pandemic and are ready to listen. Work with influencers to spread
your brand message and guide your customers with accurate information.
4- Mobilize Your Audience And Business Online
In light of social distancing and self-isolation, keep your
business alive by working remotely, scheduling online events, and moving
products and inventory to your website.
5- Humanize Your Brand And Be Transparent
Give sensitive, thoughtful updates to your customers about
how your business is handling the new situation. Avoid spamming them with
promotional emails.
6- Come Together With Your Community
Build a trustworthy, safe, and transparent online community
where a fluid and open-ended conversation can take place. Join forces with a
movement that encourages people to stand up for the good of humanity
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