DO YOU KNOW _ JUST LIKE LinkedIn !!!!!
- LinkedIn uses digital Psychology to invoke the principles of Commitment and Consistency by Free premium and free trials:
- The principles of commitment and consistency is by offering a free trial or a freemium model like:
* LinkedIn:- I believe some of us must have seen a mail on trying out a premium upgrade for free, literally it isn't free because once you get committed, you won't stop especially after enjoying a Premium plan for close to 1month, you will be convinced to pay for the next upgrade. LinkedIn users will be more inclined to upgrade to a paid premium plan after using the new service.
* Dropbox:- When no free storage is left, or the trial has expired, customers will be more inclined to upgrade to a paid plan since they’ve already committed to learning, setting up, and using the new service.
Commitment and consistency example: Freemium and free trials
I hope you enjoyed the free trial.
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