Developing Your Personal Brand As An
Event Planner
By Kemi on October 24, 2015 6:21
am
BEING an event planner is extremely fun (most of
the time). Those planners who stand out from the
crowd as the best of the pack when it comes to
dedication, hard work, creativity and achievements
are those who have created a name for themselves in
the sea of event managers around the world.
The events industry is one that continues
to grow tremendously year after year, so
making a name for yourself can
sometimes be hard to do. One key
objective whether you’re a newbie to the
events crowd, or an accomplished rock
star planner is to develop your own
signature brand as an events planner.
Creating your own personal brand is
important to not only your career and
development in your growth, but also to
who you are as an individual so you
know what TYPE of event planner you
want to become. Here are a few ways
you can start to develop your brand!
Pull out all the stops
Go into creating your own brand with an
all-encompassed, positive attitude. In
other words, you’re the CEO/President/
Chief of Everything for your own
personal company that represents you.
Think of everything that makes you
stand out from your peers. What is
unique about the way you plan events?
What special touch do you like to add on
to events? Figure out these key elements
that will represent YOU within your
industry, and those will become your
signature trademark and help showcase
your personal brand.
Remember you’re not marketing a
product or a company; you’re marketing
yourself when it comes to your brand.
Use fresh, energetic and passionate lingo
when messaging your personal brand.
Stay true to who you are, otherwise
buzzwords and big marketing hype can
come across as overdone or a brand type
people may not want to relate to.
Set Goals and Ask Questions
Make a list of goals you want to
accomplish as you work towards
developing your brand. Where do you
see yourself in the next three to six
months? Where do you want to be in a
year? What are your passions and
strengths you want showcased in your
brand?
These goals are important to be able to
achieve brand development goals. Reach
out to your event clients and attendees
and ask them what they see you excel at
the best in your career. Is it being super
coordinated and an amazing
communicator?
Or maybe you have the best creative
themes for every event you plan? Create
a spreadsheet highlighting all of the
awesome attributes people say you are
succeeding at, and then incorporate
those phrases or power words into your
personal brand. You can also use these as
milestones to continue to work towards
growing these areas of your career every
year.
Pay Attention to Details
When defining your personal brand,
keep in mind everything you do will
contribute to your brand. This means
make sure everything you message
online – whether it’s on your own
personal blog, website, social media
channels, or quotes in your email
signature, are professional and unique
to the brand you are creating for
yourself. Beyond what you write online,
the way you appear in the real world
also plays a big impact into your
personal brand.
From the way you dress, to your attitude
at work, how you interact with co-
workers and with people you meet
within the events industry – whether
they may be speakers at an event, event
vendors, or tradeshow attendees. All of
these elements need to stay consistent
with your brand message.
Spread the Word
Once you have set your goals and have a
good baseline for the type of personal
brand you want to strive for, be sure to
communicate your brand via social
outlets, blogs and/or your own website.
As an event planner, your voice can
become lost in the sea of tweets, blogs or
Instagram posts, so find ways to stand
out.
Use creative hashtags that represent you,
or start posting unique photos from
events you plan that have a creative
twist to them. Not every event planner
has the same idea, so think about why
your personal brand is interesting and
fun, then spread those cool ideas online!
Just remember to be consistent with
posting, and stay relevant to your brand
message.
In Conclusion
Developing your own personal brand as
an event planner can be very exciting,
and something you should take time to
do in order to stand out from the crowd.
Don’t hesitate to do so!
Event Planner
By Kemi on October 24, 2015 6:21
am
BEING an event planner is extremely fun (most of
the time). Those planners who stand out from the
crowd as the best of the pack when it comes to
dedication, hard work, creativity and achievements
are those who have created a name for themselves in
the sea of event managers around the world.
The events industry is one that continues
to grow tremendously year after year, so
making a name for yourself can
sometimes be hard to do. One key
objective whether you’re a newbie to the
events crowd, or an accomplished rock
star planner is to develop your own
signature brand as an events planner.
Creating your own personal brand is
important to not only your career and
development in your growth, but also to
who you are as an individual so you
know what TYPE of event planner you
want to become. Here are a few ways
you can start to develop your brand!
Pull out all the stops
Go into creating your own brand with an
all-encompassed, positive attitude. In
other words, you’re the CEO/President/
Chief of Everything for your own
personal company that represents you.
Think of everything that makes you
stand out from your peers. What is
unique about the way you plan events?
What special touch do you like to add on
to events? Figure out these key elements
that will represent YOU within your
industry, and those will become your
signature trademark and help showcase
your personal brand.
Remember you’re not marketing a
product or a company; you’re marketing
yourself when it comes to your brand.
Use fresh, energetic and passionate lingo
when messaging your personal brand.
Stay true to who you are, otherwise
buzzwords and big marketing hype can
come across as overdone or a brand type
people may not want to relate to.
Set Goals and Ask Questions
Make a list of goals you want to
accomplish as you work towards
developing your brand. Where do you
see yourself in the next three to six
months? Where do you want to be in a
year? What are your passions and
strengths you want showcased in your
brand?
These goals are important to be able to
achieve brand development goals. Reach
out to your event clients and attendees
and ask them what they see you excel at
the best in your career. Is it being super
coordinated and an amazing
communicator?
Or maybe you have the best creative
themes for every event you plan? Create
a spreadsheet highlighting all of the
awesome attributes people say you are
succeeding at, and then incorporate
those phrases or power words into your
personal brand. You can also use these as
milestones to continue to work towards
growing these areas of your career every
year.
Pay Attention to Details
When defining your personal brand,
keep in mind everything you do will
contribute to your brand. This means
make sure everything you message
online – whether it’s on your own
personal blog, website, social media
channels, or quotes in your email
signature, are professional and unique
to the brand you are creating for
yourself. Beyond what you write online,
the way you appear in the real world
also plays a big impact into your
personal brand.
From the way you dress, to your attitude
at work, how you interact with co-
workers and with people you meet
within the events industry – whether
they may be speakers at an event, event
vendors, or tradeshow attendees. All of
these elements need to stay consistent
with your brand message.
Spread the Word
Once you have set your goals and have a
good baseline for the type of personal
brand you want to strive for, be sure to
communicate your brand via social
outlets, blogs and/or your own website.
As an event planner, your voice can
become lost in the sea of tweets, blogs or
Instagram posts, so find ways to stand
out.
Use creative hashtags that represent you,
or start posting unique photos from
events you plan that have a creative
twist to them. Not every event planner
has the same idea, so think about why
your personal brand is interesting and
fun, then spread those cool ideas online!
Just remember to be consistent with
posting, and stay relevant to your brand
message.
In Conclusion
Developing your own personal brand as
an event planner can be very exciting,
and something you should take time to
do in order to stand out from the crowd.
Don’t hesitate to do so!
Thank you for making such a great effort in publishing well-researched article on event management. It’ll help people a lot.
ReplyDeleteRegards, Ale Rossi
Event Planner Malaysia